SEO就是所謂的 Search engine optimization ,也就是搜尋引擎最佳化,經過SEO的網頁可以在搜尋引擎中自然獲得極佳的名次,被點選的機率必然大增,你的業務量及訪客也將大幅的增加。
 
相信你一定上過搜尋引擎,也就是Yahoo以及Google搜尋引擎,當您在搜尋引擎打上你要搜尋的關鍵字時,搜尋引擎就會在第一頁當中列出大約十個的搜尋結果,以及在上方及右邊剩餘空間內打上付費的網路行銷廣告。
 
所有的網站空間(虛擬主機商)都會像你推銷Yahoo或是Google搜尋引擎的關鍵字廣告,他們告訴你要讓您的商品接觸到客戶就一定要用他們的關鍵字廣告服務,他們向你推銷所謂的Google Adsense或是Yahoo關鍵字廣告,他們絕口不提什麼SEO,為什麼?
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<center><img src="http://mrjacky.com/image/blog/seo.jpg" alt="SEO" width="400"/></center>
因為如果你SEO成功了,排名於你想要的關鍵字第一名,你將永遠不用付一毛錢廣告網路行銷費並且享受巨大的利益!
 
那麼為什麼所有的網路公司(包含網站設計、網路企劃公司)都會向你推銷SEO服務並且收費昂貴,他們總喜歡告訴你SEO有多好多厲害,但是就是不肯告訴你SEO的秘密到底是什麼。為什麼?
 
因為他們知道SEO是一種不可告人的秘密,SEO是網路時代致勝的超級武器,掌握了SEO就等於掌握了巨大的利益!
 
SEO奧妙的地方就是,人人都有一套理論但個個沒有辦法證明誰的理論正確,為什麼?因為你只是一個個人,沒有辦法進Google以及Yahoo當上搜尋引擎研發工程師,所以你當然沒有辦法證明誰的理論正確。那既然沒有辦法證明理論?那本文章還有需要討論下去嗎,又討論的結果又能證明什麼呢?
 
答案是可以!因為當你愈來愈理解SEO的原理之後,你就會了解到,他們還能玩什麼!於是...你漸漸變成了SEO達人
 
先讓我們回到搜尋引擎SEO的原點,問問你自己:你到哪裡搜尋?Yahoo還是Google搜尋引擎?再問問你自己:他們怎麼決定搜尋的排名順序?您可能要說了,我又不在那上班,怎麼會知道?說的好,那我再問你:那如果您在Google上班,你是不是就會知道了呢?您可能又要說了,應該有很多種因素吧,誰會知道?
 
說到這裡,其實我已經告訴您答案了。搜尋引擎要搜尋的東西就是網頁(或是網站),搜尋網站就像是選美比賽,評審訂出了比賽的規則,美貌佔幾成,知識佔幾成,靈機應變佔幾成,再把每一位佳麗的分數乘上每個變項的比重數,得到一個總分後,再排出名次來。因此我們可以說:網站就是佳麗,我們把網站所有的變項挑出來,每一個變項都做到最好(最佳化),那不管搜尋引擎每一個變項的比重有所不同,結果必定八九不離十。
 
列出一個網頁的所有變項,再盡可能的最佳化每一個項目,就能達到搜尋引擎最佳化的目的。
 
在列出所有SEO所要注意的變項之前,我得先告訴你一個觀念。
 
搜尋引擎變項最佳化就是一場諜對諜的戰爭,他有著以下的大原則:
 
1. 大家都知道,平凡人愈能想到的變項,他佔權重較低,平凡人愈想不到的,權重愈高。
 
2. 操之在己的權重低,操之在人的權重高。
 
這麼簡單的原則,看過了就知道不稀奇,但你自己是否想得到呢?這就是為什麼網路上眾多的SEO高手們都不願意透露這個不能說的秘密了,因為唯有真正動動腦的人,才能獲得最後的成功。
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